“We are so enthusiastic about contentXXL that we, as a solution partner, not only recommend the product to our customers, but actually use it ourselves. The content relationship management feature really saves time in maintenance and brings a valuable benefit to website visitors. Because of this and other practical features, no other CMS came into question for us,” Martin Kaiser, Director of Online Consulting AG.
IT service provider, Online Consulting AG from Wil, Switzerland, is thrilled by the content relationship management feature of contentXXL. The company implemented the Microsoft .NET based Business Content Management System (CMS) as the platform for its recently re-launched website. Content relationship management is one of the outstanding features of contentXXL and provides the possibility to automatically bring related information together in one place. In other words, similar or connected website content such as hand books, contact data, links, and alternative products, which appears separately on the website, can be programmed during data entry to be grouped together and presented together in logical context on different pages of the website. The content can be displayed on different pages of website, even in different languages, but only needs to be maintained or updated in one central location. Online Consulting uses the content relationship management application for the products section of its website. The CMS feature provides website visitors an array of information in the form of articles, documents, and links, which are related to the particular product they are researching.
The content relationship management feature offered by contentXXL is a valuable tool for website administrators as well as visitors. The website administrator is able to provide the same information in multiple places on the website, but can centrally maintain it in one place, reducing the amount of work and maintenance costs. This applies to information items used on a single website, in different languages or even in different portals.
Abb: Related Content is very important for Online Consulting
Content relationship management also make the website more user-friendly for visitors. The visitor obtains all data and documents related to a certain product or subject by category or manually in the current context, so they are easy to access. It is the “if you are interested in this, may we also suggest this” strategy.
“We are so enthusiastic about contentXXL that we, as a solution partner, not only recommend the product to our customers, but actually use it ourselves. The content relationship management feature really saves time in maintenance and brings a valuable benefit to website visitors. Because of this and other practical features, no other CMS came into question for us,” explained Martin Kaiser, Director of Online Consulting AG.
About Online Consulting AG:
Founded in 1995, Online Consulting AG is an integrator that is specialised in implementing user orientated solutions for administration of information and product databases with Internet technology. 75 employees from the areas of consulting, software development, databases, design, network technology and project leading provide comprehensive and competent services from one source. The company has a hosting centre of its own to complete the full service offer. Besides challenging projects in product information management (PIM), ensuring central supply of all media (Internet, business to business and print), Online Consulting AG achieves content management projects (CMS), intranets as well as complex network solutions. With offices in Wil (headquarter, development), Zurich (computer centre) and Wroclaw, Poland (offshore development) high performance and cost effective solutions are ensured.