Features For Marketers
Allows authoring to be managed as a role based privilege. Càvea extends the authoring permissions of selected Content Management Systems (CMS) to give Marketing and Sales Management control over who can add, modify and delete sales collateral. And by leveraging the CMS Càvea enables version control to be applied to collateral updates. No more uncontrolled variance!
Simplifies the process of keeping collateral up to date. Marketing need only update the ‘master’ version of a digital asset and all instances of collateral using that digital asset are updated – perfect for managing multiple renditions of collateral such as terms and conditions and product specifications.
Enables Brand and Style to be controlled. In Càvea, the entry of digital assets into the collateral repository is controlled by Marketing. This helps to ensure consistency of image, style and content in customer-facing materials and so strengthens brand
equity.
Low cost, instant electronic distribution. Marketers are able to publish updates and new information for worldwide access by sales and distribution teams in seconds. Collateral can be distributed automatically by filters such as region, role and grade. This means that sales campaigns can be tailored easily and quickly to target localised demand. No more distribution bottlenecks!
Reduces the use of print media. Càvea enables a progressive reduction in print related costs while enhancing the currency of field marketing material.
Data Security. All information in Càvea is stored in an encrypted format, helping to protect your intellectual property.
Compact File Size. The typical file size of the Càvea presentation file is many times smaller than a comparable PowerPoint file, making backing up easier and faster and helping to conserve disk space.
One Repository for all Collateral. Simplifies the storage and backup of digital collateral. No more searching through a scattered mass of directory folders through hundreds of PowerPoint slideshows for that one set of slides! Càvea provides a single repository for all content. As all digital assets in the repository are assigned meta-data, search and retrieval is made easier and more effective.
Feedback Loop. Càvea provides a feedback loop that can enable Marketing to assess the effectiveness of collateral and make corresponding changes during, rather than after the sales year. And when marketing budgets are finite, it enables marketing spend to be more tightly focused on those collateral items that are working while quickly identifying those pieces that need to be modified or deleted.
Features for Sales Teams & Distributors
One Application for all Sales Presentations. Reduces the time sales staff need to prepare presentations and simplifies the process of preparing for sales presentations. This translates to more time to focus on quality presentations and more time to spend with new customers.
Designed for offline presentations. At the heart of Càvea is an intelligent synchronisation process. This ensures that sales staffs have access to the latest information from Head Office, while removing the dependency on having internet access in order to
conduct a presentation.
Product education. Càvea is an ideal vehicle for increasing sales consultants’ product proficiency and therefore enhances their ability to propose effective solutions to customer enquiries.
Very fast navigation with multiple entry points. The sales consultant can select slides on the fly moving instantly between high level and low level detail, depending on the customer’s questions and interest. This enables sales presentations to be
structured around the customer’s agenda. It also enables cross and up-sell opportunities to be easily explored and most objections to be dealt with as they arise.
Visually compelling presentation. Càvea outputs in Flash to provide a visually compelling presentation compared to conventional PowerPoint slide shows.
Feedback loop. The feedback loop can assist Sales Management to distill best sales practice.