Content Management System

Radio marketing with contentXXL.

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CMS WYSIWYG Broadcast Future is the first German provider which supports small and medium-sized radio stations in the marketing of airtime and commercials via an Extranet. CMS .NET CMS Mittelstand
Content Management CMS
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Clients and Their Business

The Broadcast Future Medien- und Rundfunkservice GmbH was founded by actual radio professionals. The founders wanted to create an information platform which imparts tips and tricks for the daily routine to the staffs of sales departments in radio stations. Besides many up-to-date information, users also find contributions by international experts. Additionally, the platform also offers a very well supplied data base for commercials and texts. The providers had already had practical experience with different Content Management Systems.

The Task

The development of this liable-for-costs information platform makes high demands on the conception, the structure of the content as well as the technical basis. Thus, screen and information design as well as the choice of the right Content Management System were the focus of the preparation phase.

The Solution with contentXXL

  • Requirements analysis and specification
  • Screen design, style guide, templating
  • Implementation of Business Content Management System contentXXL
  • Closed user group
  • Access to table of contents in the open area
  • 3000 editorials, thereof 650 promotions and 550 commercial texts, and additionally marketing information
  • Full-text search in the individual content areas as well as overall
  • Customer-specific functions (proof for text materials used, text download in Microsoft Word)
  • Integration of an external CRM system via XML web service

The Technology

  • Business Content Management System contentXXL
  • Basic system and forum module
  • Customer-specific modules for the integration of an CRM system as well as proof for text materials used

The Reference

http://www.broadcast-future.de
 

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