Modern publishing companies run online editions parallel to their print publications, but they do not often use the synergy offered to them by the Internet, for instance, through the linking of content or the combination of applications. The Swiss KünzlerBachmann publishing house from St. Gallen is in this respect different. Following the relaunch of the online version of the child and youth newspaper “Spick.net” with the help of Content Management System (CMS) contentXXL in 2007, it is now launching a modern Internet family magazine “swissfamily.ch” on the same platform. The clear advantage of this approach is the possibility for both (and also any additional) Internet portals to deploy all contentXXL modules as well as the portal content reciprocally. The editor decides with a few clicks, which content will be displayed at which navigation point in which URL. Online Consulting AG from Wil, Switzerland, the long standing Internet partner of the publishing house, is responsible for this project, just as it was for “Spick”.
The KünzlerBachmann publisher similarly looks after many print and online products in connection with young families. Last year an optimization push began with the decision to use Microsoft .NET based CMS contentXXL for all online magazines and portals: last year “spick.net” and this year the comprehensive family portal “swissfamily.ch”.
”The decision to also base the Swiss family portal on contentXXL was clear to us from the very beginning.” explained Urs Haering, Publishing Director of the KünzlerBachmann publishing house. “After the launch of “spick.net” turned out so successfully, we are now looking for more. Only when the Content Management System platform is initially applied collectively to multiple portals the optimization potential of such a system is open to us. In this way the existing modules utilized by “spick.net” can also be used for “swissfamily.ch” and the other way round.”
contentXXL standard functions provide both web portals with, for example, the possibility to operate a forum, a newsletter and an e-commerce shop or a poll and voting application (eVoting). The Spick.net special functions developed by Online Consulting such as “interactive e-Cards”, a romping place, guestbook, flea market or the cryptographic coder/decoder” are now also available to both websites.
Above and beyond this the contents of both portals can also be used together. The editor of both magazines can work on one with the same administration interface and decide individually with a few clicks which content should appear at which navigation point on which site.
The advantages of contentXXL already persuaded us last year to use CMS for the new spick.net presence: quick and uncomplicated implementation, brought about by the Microsoft.NET framework and the myriad of features with 50 out-of-the-box components for frequently recurring standard functions”, resumed Urs Haering. “After the introduction of the second portal on the same platform enthusiasm has become even greater. The criss-cross utilization of all modules and contents in all portals persuaded us to transfer additional portals from the publishing house to contentXXL.
About the KünzlerBachmann Publisher
KünzlerBachmann Publisher AG is part of the KünzlerBachmann group of companies, under the directorship of Max Künzler.
Focus:
• Publishing Management from A-Z.
• Focal point in area B to C.
• Direct marketing/specialization: target group young families, reader marketing, customer magazines, fairs and event media.
www.kueba.ch
KünzlerBachmann Verlag AG
Zürcherstrasse 601
Postfach 345
CH-9015 St. Gallen
Telephone 41 71 314 04 44
Telefax 41 71 314 04 45
About Online Consulting AG:
Founded in 1996, Online Consulting AG specializes as an integrator in the implementation of user orientated solutions for the administration of information and product data with Internet technology. Eighty employees from the area of consulting, software development, data bank, design, network technology and project management offer from one source a comprehensive and competent service. The range is rounded off with Online Consulting’s own hosting center.
Besides challenging projects in the area of product information management (PIM), which guarantees central maintenance of all product data application in various median (Internet, B2B, Print, eShop), Online Consulting AG implements Enterprise Content Management Projects (ECM) as Internet and Extranet solutions or as internal portals.
A higher service excellence is assured through the sites in Wil, Switzerland (headquarters and development), Zurich, Switzerland (data center) and Wroclaw, Poland (Offshore development).
Counted among the customers of Online Consulting AG are companies such as SaurerGroup, Siemens Switzerland AG, OSRAM (Switzerland) AG, Hilti (Switzerland) AG, Merohm AG or Reichle &De-Massari AG. The canton and the town of St. Gallen are other customers of Online Consulting AG, who have up to now successfully implemented well over 600 projects for over 150 customers.