Telephone Directory Publisher Hans Mueller Launches Internet Portal “Webnet” with contentXXL CMS



		“To positively meet the future demands of the constantly moving market environment of directory media, the publishing house decided to make further enhancements to its marketing strategy. This implementation will be supported through the structuring of a stringent communications concept. Also, both our web projects, the Internet and Extranet, will be aligned to customer requirements and should be brought together in one stroke in an Internet portal,” Martin Krauss from Mueller Publishing explained.

contentXXL International GmbH, supplier of the Business Content Management System contentXXL, announces a new project in the publishing sector. Following the Swiss KuenzlerBachmann publisher, the telephone directory publisher Hans Mueller GmbH & Co. KG from Nuremberg has gone online with its business portal “Webnet” with contentXXL. For decades, Mueller Publishing together with DeTeMedien has been the joint editor and publisher of the most important telecommunications directories: Yellow Pages, The Local Directory and The Telephone Book. The “Webnet” is the merger of Internet and Extranet for customers, highly sales-oriented and customised with the publisher’s new corporate design. The focus is placed on the care of potential and existing clients. Numerous standard and premium modules from contentXXL are used to, for example, carry out polls and user-ratings or offer online product ordering from a shop. The Mueller Publishing Internet portal was implemented by contentXXL solutions partner Xparo GmbH from Nuremberg.

contentXXL is especially attractive for publishing houses, such as KuenzlerBachmann Publishing and Mueller Publishing. With the completely Microsoft.NET based CMS, companies can construct modern, interactive websites exactly geared to their target groups. contentXXL’s basic version already includes numerous modules so the project costs for businesses wishing to have a professional website are kept within reasonable bounds. Additionally, efficient and intuitive operation keep down the ongoing maintenance costs.

Fig.: The new website of MüllerVerlag is realised by contentXXL and focuses on marketing their advertising space

“The implemented CMS contentXXL suggested by Xparo is perfect for the Internet and fulfils our expectations for a modern CMS.”
The newly developed “Webnet“ offers current and potential customers service through a clear structure and simple access to information of special value. For Mueller Publishing the “Webnet” is a clear commitment to e-business that ideally supplements the classic printing media business.

About the telephone book publisher Hans Mueller GmbH & Co. KG
Mueller Publishing is a future orientated business in the publishing branch based in north Bavaria. As a reliable partner in situ, the publishing house for decades, together with DeTeMedien, has been the joint editor and publisher of the most important telecommunications directories: Yellow Pages, The Local Directory and The Telephone Book. Through innovative measures and an attractive cost-performance ratio the publishing house contributes to book and online performance with noticeable advertising successes, such as guaranteed turnover for customers in trade, service and industry.

About Xparo GmbH
Xparo’s key competence is development and integration of customer and project specific software solutions for business processes and Web portals. The company has special competence in the area of .NET technology: Internet, intranet and extranet solutions, customizing of standard software, development of special software modules, integration of distributed web applications as well as software porting on Microsoft .NET technology.
Further information can be found at www.xparo.com.