Business content management with contentXXL
for the craft sector

For the provision of information and business transactions, the internet is becoming increasingly significant for medium-sized craft enterprises as well, as this heterogeneous commercial sector is lacking public. In addition to a high degree of quality, the target group of the generation above the age of 35, who appreciate the authenticity of handicrafts, increasingly expects fun and entertainment as well. This event quality and detailed information as well as sample workpieces are of great interest for the European countries outside Germany, in which German handicraft is highly appreciated.

The content management system needs to be intuitively operable and easy to explain, as the corresponding contents are administered at different locations by employees without the necessary technical background. Just like the craft sector itself, contentXXL provides sophisticated and individual solutions for this purpose.

The areas of application

• Internet, intranet, extranet, microsites
• Country portals
• Knowledge portals so that the knowledge of the employees does not get lost and is available to all

The contentXXL highlights

• Convenient administration of the contents directly on the website with mere Office skills
• Innovative knowledge management integrated in CMS, allowing for the categorisation (taxonomies) and the establishment of relations between contents by mouse click
• Dynamic, automated presentation of related contents on products and services, e.g. accessories, contact partners, documents or dates
• Dynamic, automated generation of navigations, e.g. main, sub, product, topic, category, sitemap or A-Z index, glossaries, FAQ
• Product catalogue (web shop) for the appealing presentation of products, incl. shopping card
• CD/CI of the company can be completely implemented
• Multilingualism is supported throughout
• Business processes can be seamlessly integrated via the contentXXL import and export manager, premium and custom modules and connectors, e.g. for Microsoft SharePoint or Active Directory
• Multi-client capability for various groups of companies, sales divisions or subsidiaries

Your advantages as an enterprise from craft sector

• Promotion of the product sale by especially attractive and informative presentation of the products
• More proximity to your target groups by an online product range available “round-the-clock”
• Competitive advantage due to feature and content-rich websites, which are completely found by search engines and thus by potential customers
• Improvement of the customer / partner relations by extranets or service areas
• Flexible contact management
• Provision of media and documents for download
• Improvement of the communication between the employees by intranets for employees, knowledge portals or Web 2.0.
• Self-administration of all contents by qualified employees with mere Office skills
• Law risk and high investment security due to the great number/high quality of the contentXXL references from various areas of the craft sector, worldwide standards such as Microsoft .NET technology and awards of a wide range of sectors
• Due to automated processes resources can be saved and the acquisition costs and the initial capital expenditure thus rapidly amortised
• Excellent price/performance ratio