Business content management with contentXXL
for the food and beverage sector

Nowadays the internet plays an essential role in the acquisition of information; in addition to basic information such as office hours or contact data, visitors of a catering website expect a product range which they can immerse themselves in, which displays the product in an appealing way and which whets the appetite for the taste experience. In contrast, traders and partners need a password-protected area or an extranet in order to be able to obtain trader-specific data on the product.

A CMS is required that is intuitively operable and easy to explain, as the corresponding contents are administered at different locations by employees without the necessary technical background; furthermore, these employees do not administer the above-mentioned contents on a daily basis. For this reason, contentXXL keeps the balance between the required high functionality and the intuitive operability.

The areas of application

• Internet, intranet, extranet, microsites
• Corporate website with websites of the individual subsidiaries
• Country portals
• Knowledge portals so that the knowledge of the employees does not get lost and is available to all

The contentXXL highlights

• Convenient administration of the contents directly on the website with mere Office skills
• Innovative knowledge management integrated in CMS, allowing for the categorisation (taxonomies) and the establishment of relations between contents by mouse click
• Dynamic, automated presentation of related contents on products and services, e.g. accessories, contact partners, documents or dates
• Dynamic, automated generation of navigations, e.g. main, sub, product, topic, category, sitemap or A-Z index, glossaries, FAQ
• Product catalogue (web shop) for the appealing presentation of products, incl. shopping card
• CD/CI of the company can be completely implemented
• Multilingualism is supported throughout
• Business processes can be seamlessly integrated via the contentXXL import and export manager, premium and custom modules and connectors, e.g. for Microsoft SharePoint or Active Directory
• Multi-client capability for various groups of companies, sales divisions or subsidiaries

Your advantages as an enterprise from the food and beverage sector

• Different clients with individual or the same design and the same information architecture and functions at the same time
• More proximity to your target groups by an online product range available “round-the-clock”
• Live experience for your target group by a wide range of options for the presentation of multimedia contents
• Competitive advantage due to feature and content-rich websites, which are completely found by search engines and thus by potential customers
• Improvement of the customer / trader relations by extranets or service areas
• Content relationship management for links, contacts and downloads
• Improvement of the communication between the employees by intranets for employees, knowledge portals or Web 2.0.
• Self-administration of all contents by your employees with mere Office skills
• Multilevel release workflow for the quality assurance of contents
• Law risk and high investment security due to the great number/high quality of the contentXXL references from the catering sector, worldwide standards such as Microsoft .NET technology and awards of a wide range of sectors
• Due to automated processes resources can be saved and the acquisition costs and the initial capital expenditure thus rapidly amortised
• Excellent price/performance ratio