Researches have shown that even today about 50% of internet-users do not speak English. Analysts predict that until 2004 50% of all online-purchases will be done outside the USA. If these users visit websites, they will either search in their own language - or leave the site. In average, users remain twice as long on a site if it is in their own language, and the possibility of a purchase is even four times higher.
Source: Forrester Research

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