Successful businesses build on reliable controlling. That applies for all markets – as well for the internet. Therefore, the Business Content Management System contentXXL provides out-of-the-box and already in the basic version of the CMS interfaces for success control of websites and e-business activities. This web controlling solution can be integrated via the interface without further programming and analyses every detail of visitor behaviour in real time and delivers elementary key figures for success control, turnover optimization and increasing of customer loyalty. Using web controlling the operator identifies factors for success of his website and potential for optimization literally by pushing a button. Furthermore, this solution detects click cheating fast and reliable and even prevents deceptive affiliate-hopping.
Fig: Example of a statistic on visitors and page impression per week in a predefined time span
From web statistics to web controlling
Contrary to solutions that build on analysing log data on the internet server, the contentXXL CMS out-of-the-box integrable solution does not miss one single visitor, even if the pages – as common today – are not delivered directly by their web server but by a proxy server or if visitors are using the same IP address. The used pixel technology delivers unaltered figures in real time.
Fig: Information about every single visitor of the website are displayed and allow tracking of activities.
You receive – within the scope of different, according to your requirements freely selectable offers* - a complete overview on
- Statistics on visits and page impressions within freely selectable time spans
- Page impressions of every visitor (live tracking and history)
- Click path, access and exit pages
- Origin (referer, domain, IP address, provider, country / region)
- Information about the used browser, screen resolution, color settings, installed plugins, languages and supported technology like JavaScript, Java, Flash, Adobe Acrobat etc. of the visitor
- Search engine, key word or phrases
- Regular reports by email
If neccesary further services can be ordered:
- Recurring visitors
- Click tracker
- Form reports
- Marketing reports for example for campaigns
Fig: Page impressions of single visitors and the duration of their stay can be tracked. Information about where the visitor comes from (here a Google search on “cms multilingualism“) is displayed. Over the IP address further information about the owner (WHOIS) can be retrieved.
Easy handling
Click rates can be faded over the respective areas. Like this analysing effectivity is very easy.
Fig: Clickmap- respectively Heatmap website Overlay clearly shows the click rate of each area.
Interface out-of-the-box included
This solution that can be out-of-the-box integrated into the contentXXL Business content management system and does not require any software installation on the user’s part. This web based solution is directly embedded into the page template with a server sided ASP.NET Control which is included in the basic system. This control executes the transfer of parameters that are essential for tracking, such as page number, language version and page title. The solution is provided on a rental basis by the provider (ASP model). The solution is available in German, English and Spanish. Unlike many other ASP solutions the collected data is saved exclusively in Germany and is therefore subject to German law. Furthermore, this is the only web controlling tool that has been comprehensibly tested by the data protection commissioner of Hamburg. Herewith this offer differs from multiple international providers, whose web controlling products do not comply with legal requirements in Germany.
* Depending on the offer further cots arise, that are not included in contentXXL (from ca. 75 € / year)