The clients and their business
ad pepper media is an international-oriented and innovative sales and marketing organisation. The company offers advertisers such as advertising companies cost-efficient digital marketing solutions to maximise their ROI.
With target-oriented marketing solutions such as Opt-In-Email, address generation or SMS marketing, ad pepper media offers individual, customer-specific models using the latest technologies. The renowned customer portfolio offers a lot of potential and marketing possibilities for web site providers.
The task
The previous web site, which was realised with contentplus, the precursor of contentXXL, was not regarded as up-to-date anymore. Moreover, the international project team around Joachim Helfer, International Product Development and Marketing Director with ad pepper media, was impressed by the easy maintenance directly on the web site with the already included WYSIWYG editor as well as by other new performance features. And the positive experiences made during the long co-operation with portamundi also influenced the decision.
- Relaunch of the web site with contentXXL (planned for 12/2003)
- Depiction of announcements, links, contacts, documents
- 9 languages, starting with English and German
- Implementation of a pre-determined concept and screen design (Pentamind A/S, Copenhagen)
- Creating templates on their own
- Browser-compatible with Netscape, Explorer, Opera on MAC and PC
- Teaser function with random picture selection
- Entire user interface in English
- Search function also across documents such as PDF
- Integration of an Extranet login
- Integration of external content via RSS Newsfeed / XML
- Newsletter registration
The solution with contentXXL
The demands were met with the contentXXL basic system and the additional document module. The English located version 2.5 is used as site manager.
- Business Content Management System contentXXL V2.5
- Basic system, document module additionally
- Site manager in English
- WYSIWYG content and layout editor
- Teaser function with standard link module
- Theme concept
- Content integration via customer-specific modules via RSS/XML
- IFrame module to integrate the newsletter registration
The benefits
Using pre-defined components, the essential elements of the web site could be implemented in only a few days. The client then added more sites, templates as well as content on their own using internal resources. The demanding design could be implemented via site templates without any compromises.
The "going live" of both the English and German version is planned for the turn of the year 2003/2004.